Calm Success Story
Learn how Closed Loop and Calm drive 6x more leads through engaging 3D animated creative.
A credit monitoring provider that helps consumers maintain financial health faced a shrinking market due to rising inflation and reduced consumer spending. The brand needed a strategic approach to differentiate its offerings and boost subscription rates—a challenge given its pricing relative to major competitors.
The platform partnered with Closed Loop, an expert digital media partner, to overcome market challenges and boost paid subscriptions. They sought to innovate media buying, improve subscriber acquisition, and enhance measurement to drive campaigns efficiently.
Closed Loop prioritized converting free plans to upsells and diversifying the service’s channel mix beyond brand and non-brand search. Analyzing media consumption habits, we shifted the channel mix to include Meta, programmatic display via DV360, and MNTN for OTT/CTV. This full-funnel strategy, complemented by a 3-month test and targeted measurement plan, optimized performance and scaled transparency. Our partnership delivered outstanding results, achieving record subscriptions at a 22% more efficient CPA, enhancing the service’s digital presence and establishing a scalable growth model.
Closed Loop’s strategic partnership and media management delivered notable results for the credit monitoring provider:
Our efforts enhanced the service’s digital presence, achieving an all-time high in subscriptions at a 22% more efficient CPA than their goals, and establishing a scalable model for future growth.
Learn how Closed Loop and Calm drive 6x more leads through engaging 3D animated creative.
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