Celebrating 20 Years of Agency Innovation, Agility & Fortitude

This month marks a very important milestone for the Closed Loop agency family: 20 years of entrepreneurship, innovation and dedication to providing exceptional results from paid media advertising for clients who entrusted us to grow their businesses. 

Truth be told, I have a tendency of looking forward, and I nearly missed celebrating this milestone. Twenty years ago, I founded this company…. 

That sounds so grandiose. I was just a young guy scrambling to make ends meet at the time. I had no concept that I was founding anything, certainly not an entity that would oversee billions of dollars in ad spend and become the primary focus of my professional life. 

But from the smallest seeds grow the mightiest trees.

And compared to where we started, Closed Loop really has become mighty. It still seems like a dream to me sometimes, as I don’t feel too different from that young guy in his kitchen brainstorming company names. 

As many of my peers who have founded and run advertising agencies may know, this endeavor is not for the faint of heart. Achieving this milestone, through all the changes the digital industry has seen–surviving and thriving through economic fluctuations, a global pandemic and countless other challenges over 7,300 days–is nothing short of an amazing accomplishment. I am both tremendously humbled and unspeakably grateful. 

I could not be more proud of everything the Closed Loop family has become and accomplished as a team, and for the clients we have served over the last two decades. I am especially thankful for the talented team members we’ve hired and retained over the years, which speaks to the growth culture we’ve created here. 

Our employees are challenged and motivated by the complexity of solving tomorrow’s problems today.

The team consistently crafts impressive strategies and then executes them flawlessly to ensure we always exceed client expectations. As a result, many of the clients we have served over the years trust us implicitly as an extension of their own team. As many of them grow or move on in their own careers, we’re often along for the ride. I must confess it’s fun when your peer group includes C-level execs at $1B+ companies. I didn’t see that coming during the early years when we were all marketing managers and grinding. But I’m glad I put the work in and stuck with it. 

I’m so grateful to my team, our clients and industry peers for their support and encouragement over the years. If you become the average of the 5 people you spend the most time with, I’ve been fortunate to be able to surround myself with amazing people who challenge me to up my game. 

Throughout the month of April, our team will be celebrating “20 years in 20 days” within the company blog and daily social posts each week that highlight our core values, the motivations that keep us forging ahead, the innovations that drive our output and our vision for the future as a company who consistently challenges the status quo, embraces social responsibility and never settles for average. 

So I invite you to follow along over the next four weeks for an inside view of what we believe, how we think, how we operate and how that translates into the market-beating results we consistently generate for our clients. 

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