Advertising Strategy
Tips for integrating strategy, creative, data and media
Align your strategy with goals
Strategy requires strong execution, but it’s aimless without goals in place. Before embarking on a strategy, meet and align with stakeholders to decide on your objectives. Having a solid plan with specific intent will always help make your campaigns more effective and efficient.
LEAD WITH DATA
All decisions for your campaigns should rely on data. Remember, numbers don’t lie. Instead, they tell an accurate picture of how things are performing and what opportunities lie beyond the horizon. Never make a move without having data to support your reasoning or next course of action.
Be meaningful with creative
With your data and strategy in place, develop creative that leaves a lasting impression with your target demographic. Consumers today are experts at ignoring ads, so it is essential, now more than ever, to stand out and provide value to reach them.
Run on a portfolio of ad platforms
Your customers aren’t in just one place. In digital advertising, advertisers have to meet their customers where they are. In the famous words of Marshall McLuhan, “The medium is the message.”
To have a balanced, full-funnel strategy, incorporate a good media mix to maximize return. There are multiple channels outside of paid search and social at your disposal, so test and see what works best for your needs.
Advertisers who take the time to truly integrate creative, data, media and strategy during early planning enjoy faster growth, better results and ultimately happier internal teams.
