Fully custom audit, hand-created by industry experts
How much are you leaving on the table? Whether you have an in-house team or an agency, our custom advertising audits help you to understand where you have room to improve your results. You owe it to yourself to know what’s working and what isn’t with your campaigns.
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What You Can Expect From an Account Audit
Our senior-level ad experts will review your ad campaigns against your specific goals to identify key areas of opportunity to help you grow conversions and maximize ROI.
The Average Audit Reveals at Least 40% Upside
Each audit will include a scorecard with over 25 key elements for account health. When the report is complete, we’ll present the results over a web conference and send you the full document.
Areas covered include:
ABM & Layered Targeting
Impression Share
Spend by Match Type
CPA
Channel Strategy
Full Funnel Coverage
Spend Distribution
Budget Coverage
Budget vs Competition
Opportunity
Account Structure
Campaign
Ad Group Organization
Account Settings
Dayparting
Ad Rotation
Distribution
Geotargeting
Bidding Strategy
Machine Learning Optimization
Bid Adjustments
Keyword Strategy
Match Type
Depth
Quality Score
Search Query Reports
Audience Strategy
Depth
Layering
Remarketing
Remarketing Strategy Campaigns
Nurture
Re-engagement
Placement Targeting
Brand Safety
Targeted & Negative Placements
Display & Video Campaigns
Placement
Ad Formats
Multivariate Ad Testing
Ad Creative
Continuity
Testing
Differentiation
CTA
Automation
Landing Page
Continuity
Design for Conversion
Tracking & Metrics
Conversion Tracking
GA Usage
Easy to Understand Analysis
Our reporting is powered by Forager, our proprietary data-analysis technology that creates beautiful visuals that you can understand at a glance. Our ad experts use these reports to analyze where you have room for improvement.