How We Roll
Kristan McCants
ROSEVILLE, CA — OCTOBER 2023
After nearly three years serving as the President for the award winning advertising and creative agency, strategic leader Amanda Evans was named to the CEO role by founder Lance Loveday.
Evans will assume the CEO role effective immediately, continuing to lead the growing organization through its next evolution of providing strategic insights, developing high-impact creative, and executing integrated advertising campaigns across multiple digital channels for a diverse roster of clients.
In shifting to the CEO role, Evans will continue to remain immersed in high-level client strategy and campaign execution across the account teams, while working with leadership on broader initiatives for the agency.
“Keeping ahead of the curve with data integration, AI technology and innovations in advertising technology will continue to be my core focus as CEO, partnering with our clients to deliver sustainable growth as the marketplace continues to shift rapidly,” said Amanda Evans. “Personally, I am also incredibly excited to continue leading this highly talented team, there’s not any other team in the world that I’d rather have to work with.”
In her role as President, Evans oversaw the addition of a creative services team and the acquisition of a full content production studio to elevate client campaigns as the need for multimedia content exploded across the industry. Agency revenue nearly tripled under her leadership as President.
Managing over $100 million in annual client advertising spend, Closed Loop recently earned a Google Premier Partner Award for the agency’s work with Calendly, following top recognition from The Telly Awards for creative production and Ad Age’s Small Agency Awards for the impressive results driven by the integrated campaign for Clover.
Naming Evans as successor was an undisputed choice for Loveday after working closely together for a decade, and he expressed his unwavering confidence in Evans. “Amanda has already earned this. She embodies our core company values and lives and breathes our mission to drive exceptional outcomes for clients,” noted Loveday.
“I couldn’t be happier to be turning over the reins to Amanda as she has the talent, the drive, the vision, the leadership and the character to deliver for our clients and uphold our culture, leading with empathy and integrity.” Loveday will continue to serve in an advisory capacity role as Executive Chairman role to the Closed Loop leadership team going forward.
About Closed Loop
Closed Loop is a game-changing digital advertising agency, helping innovative companies like Calendly, Calm, Clover, Rakuten and Huckberry maximize performance and achieve exceptional results through integrated paid media campaigns. For over 20 years, our highly talented team and world-class Forager technology have empowered organizations with a potent combination of actionable insights, full-funnel strategies and compelling creative to connect customers with brands.
Through transparency, collaboration and long-term relationships, our experts work alongside marketing organizations to accelerate, amplify and measure the impact of advertising spend. As stewards of innovation, we leverage a data-driven approach with the right balance of automation and intervention for lasting, sustainable growth across social, search, display, programmatic, connected tv, digital out-of-home, ABM, shopping and app marketing.