POV: Smart Campaign Consolidation is the Future
Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
AI is again the focus of this year’s Google Marketing Live event. Discover the key takeaways and the latest innovations transforming media, creative and measurement.
AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year’s Google Marketing Live event.
Performance Max is here to stay. Get our agency POV on how e-commerce brands should navigate the landscape as Google continues its investment.
Responsive search ads have redefined the way advertisers test and write ads. Here’s how to find success and optimization opportunities.
Advertisers may see RSA performance improvement by simply filling in the maximum number of assets. Here’s the script we created with our friends at Optmyzr to do just that.