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Author: Matt Umbro

Google Ads: How to Setup Offline Conversion Tracking & Value-Based Bidding

Setting up offline conversion tracking takes effort, but it’s worth the reward. Learn how to implement OCT, accurate conversion data and the right bid strategies to drive return on investment.

Google Marketing Live 2022: What You Need to Know

Google Marketing Live unveiled many updates for its ad products. Here’s a recap of the event with key takeaways for advertisers and brands.

3 Tactics to Assist Paid Search Automation Efforts_hero

3 Tactics to Assist Google’s Paid Search Automation Efforts

Google’s automation can only be as good as the data it receives. Here are 3 tactics to help drive quality data to empower automation.