Supertargeting: Add a Remarketing Bid Modifier on All Campaigns
Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list.
Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list.
How to create a standalone campaign that layers “remarketing only” on high volume keywords that would otherwise suck up all your budget.