The B2B landscape is relentless, and mediocre video production won’t cut it. Learn why scaling high-quality video production is essential to drive ROI, stand out, and stay competitive in today’s paid media game.
Meta’s fact-checking changes have raised brand safety concerns. Learn how to navigate these changes while protecting your brand performance.
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From full-funnel advertising to B2B influencers, discover the digital advertising strategies CMOs need to create winning digital marketing campaigns that drive revenue and business growth.
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From client churn rate to account team makeup, discover nine key questions CMOs should ask a digital advertising agency before onboarding.
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Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
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Choosing the right PPC partner is paramount. Discover key considerations to maximize your advertising investments and marketing goals.
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For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
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Master the art of negotiating media buys to maximize ROI. Discover how strategic agencies align with brand goals and build strong vendor relationships to make...
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The 2024 political season is gearing up to be one of the most significant in terms of advertising spend. B2B marketers must navigate this turbulent...
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AI is again the focus of this year's Google Marketing Live event. Discover the key takeaways and the latest innovations transforming media, creative and measurement.
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