Most B2B marketers agree that quality matters more than sheer lead volume—but what defines a “qualified lead” is often up for debate. Based on our experience, the real challenge lies in getting it right.
Create separate dedicated campaigns that target ads based on Device Type.
Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list.
How to create a standalone campaign that layers “remarketing only” on high volume keywords that would otherwise suck up all your budget.
It’s a great time to be a tech lover. But what does IoT technology mean to advertisers?
If you’ve been involved with digital marketing over the past decade, you’ve surely heard people sing the praises of landing page optimization using A/B testing.