CMOs: 9 Questions to Ask a Digital Advertising Agency
From client churn rate to account team makeup, discover nine key questions CMOs should ask a digital advertising agency before onboarding.
Image source: Closed Loop
Closed Loop Team
Creative production isn’t just about capturing captivating moments on camera; it’s about understanding the client’s vision, managing multiple moving parts and producing a final product that resonates with audiences. Sherri Ogden, Vice President of Production at Closed Loop, is a master at orchestrating these priorities. In a recent video Q&A, Ogden shared her thoughts on everything from her favorite creative philosophies to the day-to-day challenges of leading production. Here’s a look behind the scenes.
One of the most interesting parts of Ogden’s role is striking a balance between the grand ideas that spark initial excitement and the realities of budgets and timelines. For Ogden, this isn’t a restriction—it’s an art form.
“Sometimes, you want to do these big, amazing things, but reality steps in, whether it’s the timeline or the budget,” Ogden explains. “The challenge is in finding ways to deliver something equally impactful within those boundaries.”
She sees this balance as an essential part of being creative in a production role, emphasizing that great work often comes from turning limitations into strengths.
For Ogden, production isn’t just about executing a vision; it’s about creating a partnership with clients to ensure their vision comes to life. She believes real artistry often lies in finding harmony between a client’s expectations and the creative process.
“Sometimes, people think artistry is about creating something solely for yourself, but the real art is in making your client happy and also walking away proud of what you created,” says Ogden.
This commitment to collaborative artistry drives her work and makes every project rewarding, especially when clients are thrilled with the final result.
Creativity doesn’t happen in a vacuum, and Ogden draws inspiration from a variety of sources, from her team’s energy and ideas to her family and even her favorite shows, like House of the Dragon. This well-rounded approach fuels her work, bringing fresh ideas and enthusiasm to every production.
“Inspiration is everywhere—my team, my family, even just being on set. It’s all a reminder of why I love what I do.”
Ogden has one unforgettable piece of advice: “Never fry bacon naked.” It’s a humorous reminder to think ahead and avoid unnecessary risks, especially in a field that’s all about preparation and foresight.
Differences of opinion are common in any creative field. For Ogden, these differences are opportunities to see things from a new angle and perhaps even create something entirely unexpected.
“Creative differences are actually opportunities,” she says. “They push you to see things from someone else’s perspective, and sometimes, that’s where the best ideas are born.”
If Ogden had to pick a song to listen to on repeat, it would be Stairway to Heaven. Much like the iconic track, her approach to production is timeless, layered and always building to something unforgettable.
If her career were a movie, she would want none other than Quentin Tarantino to direct it. Known for his unique style and bold storytelling, Tarantino would capture the energy and passion that she brings to her role each day.
Sherri Ogden embodies what makes our production team exceptional. Her approach to creative problem-solving, her commitment to collaboration and her ever-present sense of inspiration show us what it truly means to deliver impactful work.
Want to see more? Check out the full video and get inspired by Ogden’s journey!
From client churn rate to account team makeup, discover nine key questions CMOs should ask a digital advertising agency before onboarding.
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