High-Speed Internet Provider Boosts Sales Efficiency With Reach Optimization
Learn how a high-speed internet provider increased sales by 55% and cut costs by 50% using reach optimization in Meta advertising.
A credit monitoring provider that helps consumers maintain financial health faced a shrinking market due to rising inflation and reduced consumer spending. The brand needed a strategic approach to differentiate its offerings and boost subscription rates—a challenge given its pricing relative to major competitors.
The platform partnered with Closed Loop, an expert digital media partner, to overcome market challenges and boost paid subscriptions. They sought to innovate media buying, improve subscriber acquisition, and enhance measurement to drive campaigns efficiently.
Closed Loop prioritized converting free plans to upsells and diversifying the service’s channel mix beyond brand and non-brand search. Analyzing media consumption habits, we shifted the channel mix to include Meta, programmatic display via DV360, and MNTN for OTT/CTV. This full-funnel strategy, complemented by a 3-month test and targeted measurement plan, optimized performance and scaled transparency. Our partnership delivered outstanding results, achieving record subscriptions at a 22% more efficient CPA, enhancing the service’s digital presence and establishing a scalable growth model.
Closed Loop’s strategic partnership and media management delivered notable results for the credit monitoring provider:
Our efforts enhanced the service’s digital presence, achieving an all-time high in subscriptions at a 22% more efficient CPA than their goals, and establishing a scalable model for future growth.
Learn how a high-speed internet provider increased sales by 55% and cut costs by 50% using reach optimization in Meta advertising.
Discover how a leading scheduling platform achieved a 56% increase in global sign-ups while reducing the cost per sign-up by 28%, driving significant international growth.
How Closed Loop helped Bloomerang create a 38% decrease in CPL & 122% increase in Live Demos through account restructure for machine learning.
Learn how Closed Loop helped Clover achieve massive gains from high impact creative at every stage of the funnel.