SaaS Platform Supercharges Lead Generation with LinkedIn’s Accelerate AI
AI-driven targeting tripled lead completions, cut CPL by 66%, and delivered stable, high-quality results for a SaaS productivity platform.
myFICO is the consumer division of FICO, launched in 2001 to help consumers get their FICO® Score directly from the people that make the FICO Score. myFICO enables consumers to monitor their credit & identity to help achieve their financial goals.
myFICO came to Closed Loop looking to increase their overall revenue from paid search while also improving profitability on campaigns. Non-Brand terms, in particular, were losing money and the campaigns were too reliant on brand terms.
Using Forager, Closed Loop was able to blend myFICO’s lifetime value data with original ad source data to reveal where there were opportunities for growth as well as improvements for efficiency. The Closed Loop team went to work restructuring the campaigns to provide better control over budget, optimize the use of match types and keyword selection, and reinforce searchers’ intent in the ad copy.
increase in revenue
increase in profitability
increase in conversion rate
AI-driven targeting tripled lead completions, cut CPL by 66%, and delivered stable, high-quality results for a SaaS productivity platform.
Learn how a high-speed internet provider increased sales by 55% and cut costs by 50% using reach optimization in Meta advertising.
Discover how a full-funnel strategy, strategic media management and channel diversification increased subscriptions by 32%.
Discover how a leading scheduling platform achieved a 56% increase in global sign-ups while reducing the cost per sign-up by 28%, driving significant international growth.