POV: Smart Campaign Consolidation is the Future
Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
AI is again the focus of this year’s Google Marketing Live event. Discover the key takeaways and the latest innovations transforming media, creative and measurement.
Generative AI is a game-changer in productivity. Here’s how to use it in PPC to stay ahead of the curve.
Top of funnel marketing drives leads and sales, but conversions aren’t an immediate goal. Learn how to adjust and make the mindset shift from direct response.
Advertisers may soon see a massive shift in how users search. Learn what Google’s search generative experience could mean for the future of search advertising.
Dive into the world of persona-based targeting and learn how to craft compelling ads that resonate with your ideal audience.