Should You Stop Bidding on Your Branded Keywords?
Thinking about pausing bidding on branded keywords? Learn about the opportunity loss brands may face in the long-term.
Thinking about pausing bidding on branded keywords? Learn about the opportunity loss brands may face in the long-term.
With SaaS PPC, there’s no one-size-fits-all solution. However, check out these recommendations to ensure your account is built to last.
Performance max has been met with skepticism due to its lack of control and data visibility. Here’s how to manage the automated.
Discover how your paid search campaigns can capture more B2B enterprise-level customers with the right content, tracking and measurement tactics.
Responsive search ads have redefined the way advertisers test and write ads. Here’s how to find success and optimization opportunities.
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.