Airbnb’s Search Marketing Shift: Should Advertisers Follow Suit?
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.
Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here’s how.
Advertisers may see RSA performance improvement by simply filling in the maximum number of assets. Here’s the script we created with our friends at Optmyzr to do just that.
Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns.
The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads
Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.