Needless to say, there’s been a dramatic shift in online behavior over the last several weeks and marketers are quickly adapting. But where to focus efforts in this new reality? With so many changes happening so quickly, what should advertisers do?
Most people are aware of how powerful audience targeting can be already. At Closed Loop, we’ve seen massive increases in ROI and lead volume from layering audience targeting on to our clients’ campaigns. But we’ve also realized how powerful it can be to exclude certain audience targets as well. That type of inverse thinking doesn’t come naturally to most of us.
Share on facebook Share on twitter Share on linkedin Share on email Tune in to a recent webinar by Lance Loveday where he shows you
Share on facebook Share on twitter Share on linkedin Share on email Without a doubt, Google made many exciting announcements this week at Google Marketing
Share on facebook Share on twitter Share on linkedin Share on email What Are In-Market Audiences? Search Marketers are always looking to take as much
Share on facebook Share on twitter Share on linkedin Share on email Historically, optimizing to reach an ROI goal required a systematic approach to bidding