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Category: Paid Search

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Digital Media Trends in light of COVID-19

Needless to say, there’s been a dramatic shift in online behavior over the last several weeks and marketers are quickly adapting. But where to focus efforts in this new reality? With so many changes happening so quickly, what should advertisers do?

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6 Audiences You Should Exclude from PPC Advertising

Most marketers know the power of audience targeting, but strategic exclusions can be just as impactful. At Closed Loop, we’ve seen massive ROI and lead volume gains by refining both who we target—and who we don’t. This inverse approach isn’t always intuitive, but it’s a game-changer.

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