Structure Fundamentals: Break Out Campaigns by Device Type
Create separate dedicated campaigns that target ads based on Device Type.
Create separate dedicated campaigns that target ads based on Device Type.
Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list.
How to create a standalone campaign that layers “remarketing only” on high volume keywords that would otherwise suck up all your budget.