How We Roll
Kristan McCants
ROSEVILLE, CA – Closed Loop, a boutique digital advertising agency headquartered in Northern California with a remote/hybrid workforce of 44 employees, has added additional creative talent through the acquisition of a Colorado-based video production studio.
With an increasing demand for engaging multimedia content and video ad formats from clients such as Clover, Calm, Slack, Huckberry and others, Closed Loop saw an opportunity to further formalize the relationship with Imagine Creative Studio, the tight-knit group of creatives the advertising agency had been working closely with to produce and distribute high-quality video content across media channels.
Closed Loop President Amanda Evans has focused on expanding the creative capabilities of the agency since January 2021, when she saw a business opportunity to add the new creative services division to the agency, which was instrumental in attracting over 10 new enterprise-level accounts in the last year. Her vision to offer compelling creative to effectively qualify and convert audiences amid increased platform automation and decreased oversight of campaign levers led to the hire of SVP of Creative Services — Jeremy Olson, a former Leo Burnett and Doner executive, who has spearheaded creative work from the agency for Clover and a B2B targeted campaign for “The Office: Dunder Mifflin” soundscape on the Calm app.
“To meet our clients’ growing demand for compelling creative across multiple media platforms, expanding our capabilities in this area made perfect business sense – as we’ve seen tremendous results from the investment in creative services already,” said Evans.
Imagine Studios founder and head of Video Production services, Sherri Ogden, who has worked closely with Olsen and his team to execute successful Clover and Calm digital ad campaigns, noted that it was time to join forces full-time with like-minded leaders and experienced marketing professionals on the Closed Loop team to generate greater reach for their work.
“The creative synergy between our two teams was apparent from day one, and the culture fit between our two organizations – scrappy, innovative, collaborative and inclusive – results in exceptional output for clients through extraordinary teamwork,” said Ogden.
The acquisition includes a production studio in a reimagined 2100 square feet of ground-floor retail space in Castle Rock, Colorado, just 30 minutes south of Denver. The creative space can quickly transform into any backdrop needed for diverse client video and photo shoots – from restaurant dining to retail store setups, to salon or handyman workshop space, to high-tech office environments. In addition to studio production work, the new Closed Loop Creative Studio team will travel as needed for on-location shoots for B2B and B2C/e-commerce clients across the country.
About Closed Loop
Closed Loop is a digital advertising agency founded in 2001, providing innovative marketing strategies, media, creative and business intelligence services as digital advertising has evolved over the last two decades. High-growth companies such as Clover, Calm, Calendly, Huckberry, Slack and Rakuten rely on Closed Loop’s personalized services to deliver significant returns on their advertising investment. Since its inception, Closed Loop has been dedicated to giving back to both local and global community causes through annual charitable donations, program support and volunteering