Creative
Kristan McCants
FRIDAY JULY 28, 2023 – Atlanta, GA – Small but mighty. Go big or go home. Bigger isn’t always better. Except when driving exceptional results for clients, the Closed Loop way. We swing for the fences, and knock it out of the park.
Along with our winning use of tried and true clichés, we are thrilled to announce that Closed Loop has earned top honors at this year’s AdAge Small Agency Awards, taking home a SILVER award distinction for B2B Campaign of the Year featuring their work on Clover’s ‘On the Road.’
Laurel Galloway, SVP of Advertising and Amy McLeod, Director of Digital Advertising represented Closed Loop at the 2023 AdAge Small Agency conference and awards event in Atlanta.
“To be recognized among our agency peers for delivering best-in-class client results is a tremendous honor. As a boutique agency, we’ve always been laser focused on strategy and execution, using data to inform successful client campaigns, but the addition of a full-scale creative and video production team in the last two years has taken us to an exciting new level of service,” said Galloway.
Closed Loop saw an opportunity to deliver added value for clients who needed additional support for developing a wider set of creative assets as the demand for interactive formats including video kept growing at an explosive pace.
The addition of a creative strategy and services team, followed by an acquisition of a video production studio located in Denver, Colorado meant Closed Loop could develop integrated campaign concepts in-house and provide seamless execution, at a fraction of the cost of larger media agencies in bigger markets.
This AdAge recognition validates that clients no longer have to compromise creative quality or brand performance with integrated campaign management when budgets are tightened.
Closed Loop’s longtime approach to working as an extension of in-house marketing teams has served clients well over two decades of innovation within the digital advertising space.
“What I appreciate most about our long-standing partnership with the Closed Loop team is that they are never satisfied with the status quo. They constantly innovate, push new boundaries in creative services, and employ effective production techniques that drive customer engagement and retention, which is our ultimate goal,” said Mike Lazzaro, Vice President at Clover. “The added bonus: working with such a talented group of creatives energizes our internal team.”
Internally at Closed Loop, building that strong trust in client relationships, fully understanding their business objectives and brand agile allows the team to respond swiftly to new opportunities in digital advertising.
“Working closely with clients like Clover fuels our motivation to keep experimenting and test new channels for lead generation, which deliver significant ROI while also building brand awareness through captivating creative work,” added Amy McLeod
Closed Loop also recently won six Telly Awards for creative production of the :30 spot, “Kitchen” for Clover.