Creative
Kristan McCants
To earn a coveted Michelin star restaurant rating — an executive chef, sous chef and line chefs must combine their unique talents to work in perfect harmony to produce culinary works of art. When executed flawlessly, it is a tangible representation of creativity in motion.
The same can be said of the Creative and Production team at Closed Loop, who expertly choreographed, directed and produced the award-winning commercial for Clover, an industry leader in restaurant POS technology.
The :30 spot “Kitchen” collected six awards in total at The Annual Telly Awards, including two GOLD awards, two SILVER awards and 2 BRONZE awards:
As a full service digital agency, the coordinated collaboration between Closed Loop’s media buying professionals, creative experts and business intelligence analysts results in a delicious, five-star experience for valued new and long-term clients like Clover.
The commercial spot was used across targeted CTV and programmatic channels and optimized for 100+ short video clips and static assets throughout the digital ecosystem.
The 44th Annual Telly Awards, which honors excellence in video and television across all screens, recognized the Closed Loop-produced spot “Kitchen” among a record-breaking 13,000 entries from worldwide content producers such as Airbnb, Audible, BET Networks/BET Digital, BritBox, Disney, FEMA, Gaumont, Golden State Warriors, MediaMonks, NASA, National Geographic Society, Netflix, Paramount, PBS Digital Studios and more.
Closed Loop SVP of Creative Strategy Jeremy Olson, who served as the Creative Director for “Kitchen,” attributes the spot’s success to a close working partnership with Clover brand and team.
“The creative team at Closed Loop works as an extension of Clover’s in-house marketing organization. We understand their business objectives, brand voice and target audiences while entrenching ourselves into the world of the end user, Clover’s merchants. The result is compelling creative that works across the ever-changing landscape of media channels,” said Olson.
Optimizing lean brand budgets in the production stage and across the media buying landscape while maintaining a high standard of excellence propels creativity at all levels of the Closed Loop organization.
“Our ability to produce world-class brand creative is due to the exceptional talent of our team, as well as our determination to create full-scale video without the budget bloat of traditional production houses,” added Olson.
That groundbreaking approach and shift in mindset for a new era of digital marketing was recognized by the leadership at the Telly Awards.
“The caliber of the work this season coming from creators such as Closed Loop truly has reflected the theme of breaking out and standing out,” said Tellys Executive Director Sabrina Dridje. “Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues, and companies big and small are turning to more sustainable practices to break the cycle of past production processes.”
Heard.
##
Creative Director
Jeremy Olson, Closed Loop
Exec Producer/Director
Sherri Ogden, Closed Loop
Cinematographer
Joe Baran, Closed Loop
Producer
Vicky Leslie, Closed Loop
Art Director/Motion Gfx Artist
Amanda Meyer, Closed Loop
Bart Stevens
Moriah Angott
Brooke Sides
Betsy Mantak
Watch our Creative Services team behind the scenes during the production of “Kitchen” below: