Challenging conventional thinking with testing and data analysis is the hallmark of innovation in digital marketing. On The Contrary seeks to enhance performance by breaking the status quo in digital advertising by encouraging new approaches to tackling campaigns through the open exchange of contrarian ideas. Join Closed Loop and industry experts as they push the boundaries of ‘best practices’ that take brand strategies from ‘industry standard’ to exceptional execution and beyond.
Host: Kayla Kurtz
Closed Loop Panelist: Jeremy Olsen
Guest Panelist: Chris Stone
Our third episode of On The Contrary explores all things creative – specifically why we believe new assets and content can be developed without taking forever or costing a fortune to produce.
In fact, our opinion is that creative can be the most ROI-positive allocation of marketing budget, as long as you have a strategy to scale one resource to meet the needs of many channels and light up ad inventory availability.
The episode panelists discuss:
Since entering the digital marketing industry in 2011, Kayla has found joy in marrying her degree in Education with business development techniques to produce a consultative sales process wherever she goes.
While most of Kayla’s time at Closed Loop is spent on expanding our existing client base, she also helps clients successfully navigate the breadth of growth opportunities we can provide through innovation and strategic expansion across emerging media platforms.
Jeremy heads up the creative services team at Closed Loop. He believes, “There’s a big difference between serving an impression and making an impression.” Alongside his Creative Services team, Jeremy seeks to create dynamic, thought-provoking content for brands to break through the clutter.
Before joining Closed Loop, Jeremy worked with global clients like Samsung, Amazon, P&G and Coca-Cola. He brings enterprise knowledge to the team, ensuring campaigns work seamlessly from strategy to creative and from production to media.
Sherri Ogden, our VP of Production, shares her insights on what it takes to bring big ideas to life. From creative problem-solving to finding inspiration in unexpected places, Sherri shows us why production is both an art and a skill.
From client churn rate to account team makeup, discover nine key questions CMOs should ask a digital advertising agency before onboarding.
Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today.
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