Paid SOCIAL

Reach a highly targeted audience on the platforms they love

Whether you’re trying to reach a niche audience, build brand awareness, capture leads, or drive sales, our media experts will develop a comprehensive, full-funnel paid social strategy to accomplish your unique business goals.

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Results-Driven Strategies

Increase ROI and brand awareness across multiple social platforms by employing the right creative, budget, account structures, ad formats and audience targeting to make an impact today. Meet your leads where they are by executing strategic paid social programs that attract and engage them throughout their customer journey.

Our world-class team is Facebook Blueprint certified with strong expertise in Twitter, LinkedIn and more. Take comfort knowing that our specialists have a pulse on where your audience is today and where they might be next.

Capabilities:

All major social media platforms
Audience enrichment
Facebook Conversions API
Localization Capabilities
Ad Creation
Incrementality Testing
Share of Voice Studies

Success Stories

Paid Social | Paid Search Display | Shopping

+41% revenue

Audience-First Approach Doubles Revenue Goals

See how we created a 41% increase in revenue and 20% increase in new customers with a comprehensive, audience-first strategy.

Paid Social

-75% cost per inquiry

Remarkable results
& cost efficiency

How we helped Jobvite achieve 4X ROI with a 75% reduction in cost per inquiry and 50% reduction in cost per opportunity.

Paid Social | Paid Search

+735% leads

High-Touch Collaboration Skyrockets Lead Gen

How Clover partnered with Closed Loop to create a 735% increase in leads and 55% decrease in CPL with a full-funnel paid media strategy.

Data-driven, Audience-first Approach

You may know your audience, but do you know how to reach them? Do you know what creative resonates best? Our data driven, audience first approach to social media ensures you find your audience, the right audience, wherever they may be.

Capture valuable 1st party data
Leverage 3rd party audiences with Oracle & Dstillery
Enrich 1st party data with Clearbit
Discover new audiences with sophisticated AI techniques

Meet Forager

We believe there is power in data transparency. So, we built Forager. Forager is our proprietary data technology which aggregates data and surfaces the most granular data needed to optimize at every stage of the funnel.

This includes:

Aggregated data across all channels
Integration with Salesforce & other CRM data
Blending front-end & back-end (CRM) data
Full visibility to goal and budget pacing
Tableau Online license to view and interact with your full-funnel results

Creative, Landing Page & Bid Strategy Testing

Testing is part of our DNA. We carefully test and continually optimize each part of your campaign.

Cross-channel budget management and recommendations
Creative & message strategy and testing
Audience strategy
Keyword management and discovery
Landing Page recommendations & testing
Bid strategy testing & management
Incrementality testing
Media mix analysis & optimization

Roadmap

Develop data-based testing hypothesis
& roadmap

Method

Identify testing method: pre/post, A/B, holdout
or multivariate

Apply

Roll test findings into live campaigns

Launch

Launch test &
monitor results

Utilize

Use test insights to inform future tests

“Closed Loop knows more about how to get the most out of PPC campaigns than any agency I’ve ever dealt with. They consistently drive more leads at a better return on investment.”

SHARON TANIGUCHI
Mcafee

Related Resources

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