Agency POV: Should Brands Stop Advertising on Twitter?
The future of Twitter is uncertain amid Elon Musk’s acquisition. Here’s what brands should consider when advertising on Twitter.
The future of Twitter is uncertain amid Elon Musk’s acquisition. Here’s what brands should consider when advertising on Twitter.
Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.
Brands need to be where their customers are. And CTV is teeming with opportunities. Get The Ultimate Guide to Breaking Into CTV.
Having a positive client-agency relationship is vital for success. Here are 5 good signs that show your partnership is on the right track.
Join Closed Loop and industry experts as they push the boundaries of ‘best practices’ that take brand strategies from ‘industry standard’ to exceptional execution and beyond.
Is a recession in our near future? Maybe? Fear not, advertisers. Here’s how to keep your media planning on track for continued growth.