B2B Targeting on Facebook: Audiences & Tactics That Work
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
Most companies reach an inflection point where it’s vital to invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
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The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
Most B2B marketers agree that quality matters more than sheer lead volume—but what defines a “qualified lead” is often up for debate. Based on our experience, the real challenge lies in getting it right.