Myth Busted: B2B Buyers Will Convert After Hours
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
Most B2B marketers will tell you that purely driving gross lead volume isn’t enough and that the main focus of demand generation efforts should be on driving qualified leads. But our experience has shown there’s a lot of disagreement about what that means and how to really do it.