Persona-Based Targeting: Drive Conversions with Precision
Dive into the world of persona-based targeting and learn how to craft compelling ads that resonate with your ideal audience.
Dive into the world of persona-based targeting and learn how to craft compelling ads that resonate with your ideal audience.
IOS 14 tracking issues on Facebook have been challenging for advertisers. Discover two easy solutions for overcoming data discrepancies and event restrictions.
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
LinkedIn offers effective B2B targeting options. But, lead generation can be hindered by the following pitfalls.
Most people are aware of how powerful audience targeting can be already. At Closed Loop, we’ve seen massive increases in ROI and lead volume from layering audience targeting on to our clients’ campaigns. But we’ve also realized how powerful it can be to exclude certain audience targets as well. That type of inverse thinking doesn’t come naturally to most of us.